034: Real Planner: Renee Dalo of Moxie Bright Events
PLANNER LIFE PODCAST
034: Real Planner: Renee Dalo of Moxie Bright Events
How Networking and Showing Up Fuels Your Business
“Showing up becomes your reputation, you are showing your consistency to your business & your self” - Renee
Hey planners! In this episode, Heather is joined by Renee Dalo of Moxie Bright Events and the Talk with Renee Dalo Podcast. Renee shares her perspective of falling into the wedding industry and her first memories as a wedding planner. She talks about the importance of networking and even how rejection helped her career as a wedding planner. You’ll hear about why you should get more involved in the industry as a planner, how she got into leadership positions within the industry and the major turning point that led her to shift her business model and charge more for her services.
What’s in this episode:
Renee’s childhood and how that shaped her into who she is today
How she got into the wedding planning industry after her own wedding
Her process of starting her business
How her mentor helped her with her business name
Her first “real wedding” client experience
The biggest hurdles she had in her early years of business
How rejection aided her career
The turning point where she shifted her business model
Her involvement in the wedding industry
How she got into leadership positions in the wedding industry
About Renee:
Renee Dalo has been called "the no-nonsense Mary Poppins of Wedding Planning", and it's an apt description. She planned her first wedding twelve years ago purely as a hobby, and in the interim years, turned her hobby into a successful boutique wedding planning company, Moxie Bright Events. Moxie Bright Events is known for producing elegant and fun events with an emphasis on personalization and intentional design. Renee's background in professional theatre and fine dining is the perfect foundation for a career in events, and that background informs everything Moxie Bright touches.
Renee is the Host of the popular podcast, Rock Your Wedding Biz, alongside social media strategist Mindy Marzec. In the blogosphere, Renee is a frequent contributor to Planners Lounge and has also published educational content on Southern California Bride blog. Renee is currently the Vice President for the Wedding International Professionals Association (WIPA) Southern California. She formerly served as the Education Chair for The Association of Bridal Consultants, Greater Los Angeles. Renee is also a Leader for Rising Tide, having led the LA East group for the past three years.
Connect with Renee:
Instagram | Renee Dalo | Talk with Renee Dalo | Moxie Bright Events | Facebook
Links:
The Wedding Institute YouTube
Refine for Wedding Planners
Online Courses and Resources
Wedding MBA
WIPA - Wedding Industry Professionals Association
Tuesdays Together - Rising Tide
ABC - Association of Bridal Consultants
NACE - National Association for Catering & Events
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Can’t wait to hear more? Subscribe on your favorite podcast platform so you can be the first to know when we release a new episode! Get to know us even more by following along with us on Instagram @plannerlifeacademy. Ready to uplevel your wedding planning business? We have so many resources and goodies available for you at https://www.plannerlifeacademy.com/.